Template · Innovation & product
Business Model Canvas template
For seeing a whole business on one page, from who it serves to what it costs, so it can be questioned and redrawn. Leave it alone when the question is about competitors or the industry; the canvas has no box for rivals. Instead Porter's Five Forces, for the rivals the canvas has no box for; PESTEL for the weather around them.
Download it
Nothing here asks for an email. The files are static and you can link straight to them.
Or work it through here
Fill in the nine blocks for one business model at a time, starting from the customer side. Your entries persist for this browser session and can be copied out as Markdown or printed.
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What you may do with it
This sheet, meaning our drawing and layout of it, is released under Creative Commons Attribution-ShareAlike 4.0 International. Use it commercially, put it in a client deck, print it for a workshop, adapt it. Keep the attribution line that is printed on the sheet and you have met the licence.
Why this one is share-alikeBased on the Business Model Canvas by Strategyzer AG (Alexander Osterwalder and Yves Pigneur), licensed CC BY-SA 3.0. The original is published under a share-alike licence, so that obligation travels to our version of it. In practice it means an adaptation you publish must carry the same licence.
Originator: Alexander Osterwalder and Yves Pigneur. The framework itself is not ours to license, and the written entry behind this page, its worked example, critiques and sources, stays all rights reserved. The full licence position is set out in plain English.
Before you fill it in
A blank template is the easy part. The entry behind it covers how to run Business Model Canvas properly, a worked example, the pitfalls real teams hit, and the situations where it is the wrong tool and something else would serve better.