Beyond Amazing
The Strategy Toolkit

Originators

Whose ideas these are.

The people and institutions behind the library, A to Z, each with the frameworks they gave us. Where authorship is genuinely shared or contested, an entry is filed under its lead name and the full provenance sits on the framework's own page. Derived from the data: add a framework and its originator appears here.

A

Francis J. Aguilar

PESTEL Analysis (1967)

Yoji Akao

Hoshin Kanri (1965)

H. Igor Ansoff

Ansoff Matrix (1957)

Institute of Internal Auditors

Three Lines of Defence (2013)

B

Mehrdad Baghai

Three Horizons (1999)

Jay B. Barney

VRIO Framework (1995)

R. Meredith Belbin

Belbin Team Roles (1981)

Edward de Bono

Six Thinking Hats (1985)

John R. Boyd

OODA Loop (1976)

William Bridges

Bridges' Transition Model (1991)

C

Responsibility charting

RACI Matrix (1970)

Clayton M. Christensen

Disruptive Innovation (1995)·Jobs to be Done (2003)

Dai Clegg

MoSCoW Prioritisation (1994)

The UK Design Council

Double Diamond (2005)

Stephen R. Covey

Eisenhower Matrix (1989)

D

US Department of Defense

Risk Matrix (1969)

Jules Dupuit

Cost-Benefit Analysis (1844)

E

Amy C. Edmondson

Team Psychological Safety (1999)

F

Roger Fisher and William Ury

BATNA & ZOPA (1981)

US armed forces (MIL-P-1629)

Failure Mode and Effects Analysis (1949)

G

Eliyahu M. Goldratt

Theory of Constraints (1984)

Myron J. Gordon and Eli Shapiro

Simple Business Valuation (Multiples & Single-Stage DCF) (1956)

Andrew S. Grove

Objectives and Key Results (OKRs) (1983)

H

Hamilton Helmer

7 Powers (2016)

Bruce D. Henderson

BCG Growth-Share Matrix (1970)

Paul Hersey and Ken Blanchard

Situational Leadership (1969)

Jeff Hiatt

ADKAR Model (2003)

Albert S. Humphrey

SWOT Analysis (1965)

I

IDEO and the Stanford d.school

Design Thinking (2008)

Masaaki Imai

Kaizen (1986)

Global Reporting Initiative

Materiality Assessment (GRI 3) (2021)

Kaoru Ishikawa

Fishbone Diagram (1943)

J

Robert H. Waterman Jr

McKinsey 7S Framework (1980)

Joseph M. Juran

Pareto Analysis (1951)

K

Kahneman and Tversky

Reference Class Forecasting (1979)

Noriaki Kano

Kano Model (1984)

Robert S. Kaplan and David P. Norton

Balanced Scorecard (1992)·Strategy Maps (2000)

Kepner-Tregoe and Stuart Pugh

Decision Matrix (Weighted Scoring) (1965)

W. Chan Kim and Renee Mauborgne

Blue Ocean Strategy (2005)

Gary Klein

Pre-mortem (2007)

John P. Kotter

Kotter's 8-Step Change Model (1995)

L

A. G. Lafley and Roger L. Martin

Playing to Win (Strategy Choice Cascade) (2013)

Patrick Lencioni

The Five Dysfunctions of a Team (2002)

Kurt Lewin

Lewin's Three-Step Model (1947)

E. St. Elmo Lewis

AIDA (1898)

M

John F. Magee

Decision Trees (1964)

Ash Maurya

Lean Canvas (2010)

Sean McBride

RICE Prioritisation (2016)

E. Jerome McCarthy

Marketing Mix (4Ps) (1960)

McKinsey & Company

GE–McKinsey Nine-Box Matrix (1971)·Issue Trees & MECE (1999)

Barbara Minto

Pyramid Principle (SCQA) (1987)

Geoffrey A. Moore

Crossing the Chasm (1991)

Motorola

DMAIC (1986)

N

Thomas T. Nagle

Value-Based Pricing (1987)

O

Alexander Osterwalder and Yves Pigneur

Business Model Canvas (2010)·Value Proposition Canvas (2014)

P

Lean Six Sigma practice

Impact-Effort Matrix (1990)

Professional accounting practice

Financial Ratio Analysis (1920)

Standard management accounting practice

Cash Flow Forecasting (2008)

C. K. Prahalad and Gary Hamel

Core Competence Analysis (1990)

Q

Robert E. Quinn and John Rohrbaugh

Competing Values Framework (1983)

R

Walter Rautenstrauch

Break-even Analysis (1930)

Fred Reichheld

Net Promoter Score (2003)

Eric Ries

Build-Measure-Learn (2011)

Paul Rogers and Marcia Blenko

RAPID Decision Roles (2006)

Mike Rother and John Shook

Value Stream Mapping (1998)

Richard P. Rumelt

Rumelt's Kernel of Good Strategy (2011)

S

Edgar H. Schein

Schein's Three Levels of Culture (1985)

Pierre Wack, Royal Dutch Shell

Scenario Planning (1985)

Walter A. Shewhart and W. Edwards Deming

PDCA Cycle (1950)

G. Lynn Shostack

Customer Journey Mapping (1984)·Service Blueprint (1984)

Six Sigma and TQM practice

SIPOC (1990)

Matthew Skelton and Manuel Pais

Team Topologies (2019)

David Skok

Unit Economics (2010)

Dave Snowden

Cynefin Framework (1999)

U.S. National Institute of Standards and Technology

AI Risk Management Framework (NIST AI RMF) (2023)

T

Renato Tagiuri and John A. Davis

Family Business Governance (Three-Circle Model) (1996)

Teresa Torres

Opportunity Solution Tree (2016)

Sakichi Toyoda

Five Whys (1988)

W

Simon Wardley

Wardley Mapping (2005)

Heinz Weihrich

TOWS Matrix (1982)

John Whitmore

GROW Model (1992)