Yes, you can put this in a client deck.

The downloadable worksheets, posters and diagram plates are openly licensed. That is our drawing of a framework and our layout of it: the boxes, the arrangement, the typography, the printable sheet.

Everything written is not. The entries themselves, the worked examples, the critiques, the sources, the playbooks and the patterns stay all rights reserved and stay here on the site. That split is deliberate. We give away the shape and keep the judgement, because the judgement is the thing worth coming back for.

And a thing worth saying plainly: we cannot license the frameworks themselves. A SWOT is not ours. Porter's five forces are Porter's. What we are giving you is our rendering of them, and every sheet credits the person who devised the framework. If you need to know who that was, it is printed on the sheet and set out in full on the entry.

Creative Commons Attribution 4.0. In practice:

• Use them commercially. Put one in a deck you are charging a client for. That is expressly allowed and it is the reuse we had in mind.
• Print them, for a workshop, a team session, a wall.
• Change them. Redraw one in your own brand, translate it, cut it down, build on it.
• Redistribute them, including on your own site.

The one condition is attribution. Keep the line that is already printed on the sheet and you have done it. If you have redrawn something from scratch and the line has gone, credit it in words: see the next section.

Business Model Canvas, Lean Canvas and Value Proposition Canvas carry CC BY-SA 4.0 rather than CC BY.

The reason is honest rather than clever. Those three derive from canvases their authors published under a share-alike licence, and a share-alike obligation travels: you cannot take work offered on those terms, redraw it, and hand it on under looser ones. So they keep the terms they came with, and the upstream credit is printed on each sheet.

What it means for you: everything in the section above still applies, with one addition. If you publish an adaptation of one of those three, your adaptation carries the same share-alike licence. Using one inside a client deliverable is not publishing an adaptation, so for most people this changes nothing.

We could have left these three out of the pack and avoided explaining any of this. Being scrupulous about it seemed more in keeping with a library that already tells the truth about disputed provenance.

Easiest: leave the attribution line on the sheet. It is already there, in the artwork, and it is not large.

If you have redrawn it and need to credit it in text, this is enough:

Swap the framework name, and swap CC BY 4.0 for CC BY-SA 4.0 on the three canvases. A link on the name or the address is welcome and is not required.

11 of the frameworks in this library have no downloadable sheet. Their entries, their diagrams and their interactive templates are all still here and unchanged; there is simply no openly licensed file to take away.

These are the ones whose form sits behind a live trade mark or an owner with an active commercial interest in reproductions. Writing a sourced, critical encyclopedia entry about a framework is one thing, and publishing a reusable worksheet of it is a different thing. The second invites an argument we have nothing to gain from, so we did not.

If you own one of these and would rather we went further, or if you own one that is in the pack and think it should not be, write and say so. We will act on it.

Nothing in the download pack is behind a form. You will not be asked to register, and there is no list to leave afterwards. This is deliberate: a resource-page librarian will not link to a page that demands an email, and a consultant will not pass on a sheet they had to sign up for, and those two people are how this gets anywhere.

Go to the templates