Template · Innovation & product
Lean Canvas template
For a one-page plan for a new venture that puts the riskiest assumptions, the problem, the solution, the unfair advantage, where you can see and test them. Leave it alone when the business is established with real partners and operations; the full canvas fits better. Instead The Business Model Canvas, which keeps the partners, channels and operations an established business has.
Download it
Nothing here asks for an email. The files are static and you can link straight to them.
Or work it through here
Fill the nine boxes for one customer segment, starting with Problem and Customer segments rather than Solution, and leave blank what you cannot honestly answer. Your entries persist for this browser session and can be copied out as Markdown or printed.
0 of 9 blocks filled
What you may do with it
This sheet, meaning our drawing and layout of it, is released under Creative Commons Attribution-ShareAlike 4.0 International. Use it commercially, put it in a client deck, print it for a workshop, adapt it. Keep the attribution line that is printed on the sheet and you have met the licence.
Why this one is share-alikeBased on the Lean Canvas by Ash Maurya, adapted from the Business Model Canvas by Strategyzer AG, licensed CC BY-SA 3.0. The original is published under a share-alike licence, so that obligation travels to our version of it. In practice it means an adaptation you publish must carry the same licence.
Originator: Ash Maurya. The framework itself is not ours to license, and the written entry behind this page, its worked example, critiques and sources, stays all rights reserved. The full licence position is set out in plain English.
Before you fill it in
A blank template is the easy part. The entry behind it covers how to run Lean Canvas properly, a worked example, the pitfalls real teams hit, and the situations where it is the wrong tool and something else would serve better.