Template · Strategy & competition
Value Chain Analysis template
For finding where in your own activities cost is incurred and difference is created, because advantage lives in activities, not in the firm as a whole. Leave it alone when the question is about the industry around you; that is Five Forces. Instead Porter's Five Forces, for the industry around you; the value chain analyses your own activities.
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What you may do with it
This sheet, meaning our drawing and layout of it, is released under Creative Commons Attribution 4.0 International. Use it commercially, put it in a client deck, print it for a workshop, adapt it. Keep the attribution line that is printed on the sheet and you have met the licence.
Originator: Michael E. Porter. The framework itself is not ours to license, and the written entry behind this page, its worked example, critiques and sources, stays all rights reserved. The full licence position is set out in plain English.
Before you fill it in
A blank template is the easy part. The entry behind it covers how to run Value Chain Analysis properly, a worked example, the pitfalls real teams hit, and the situations where it is the wrong tool and something else would serve better.