Template · Innovation & product
Value Proposition Canvas template
For matching what one group of customers is trying to do, and what frustrates them, against what you offer and how it helps. Leave it alone when you are designing the whole business; this covers two of its nine blocks. Instead The Business Model Canvas, which covers the other seven blocks a whole business needs.
Download it
Nothing here asks for an email. The files are static and you can link straight to them.
Or work it through here
Work the customer profile first: jobs, pains and gains for one segment, ranked and evidenced. Then build the value map against it and strike anything that touches nothing important. Your entries persist for this browser session and can be copied out as Markdown or printed.
0 of 6 blocks filled
What you may do with it
This sheet, meaning our drawing and layout of it, is released under Creative Commons Attribution-ShareAlike 4.0 International. Use it commercially, put it in a client deck, print it for a workshop, adapt it. Keep the attribution line that is printed on the sheet and you have met the licence.
Why this one is share-alikeBased on the Value Proposition Canvas by Strategyzer AG (Alexander Osterwalder), licensed CC BY-SA 3.0. The original is published under a share-alike licence, so that obligation travels to our version of it. In practice it means an adaptation you publish must carry the same licence.
Originator: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda and Alan Smith. The framework itself is not ours to license, and the written entry behind this page, its worked example, critiques and sources, stays all rights reserved. The full licence position is set out in plain English.
Before you fill it in
A blank template is the easy part. The entry behind it covers how to run Value Proposition Canvas properly, a worked example, the pitfalls real teams hit, and the situations where it is the wrong tool and something else would serve better.